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Is your mission’s brand the same as the brand your services create? The strength of your nonprofit’s brand depends on two things. One is how well the promises of your mission statement are aligned with the solution your services deliver. The second is the robustness of your solution. The generosity, loyalty, engagement, and speed of […]  For most nonprofits, donation are among the primary sources of income. Logic says that ranks donors just below the mission and clients. First on the list is the mission. Without a mission there is nothing to give to. Then there are the clients. Without clients there is no reason to give. Without donors there are […] Your nonprofit, regardless of its size, seems big and complex to a stranger. If you tell someone about all that you are doing, you are likely to overwhelm them. However, if you start them talking about themselves and their interests, you will find simple areas of intersection. You can cultivate their interests by talking about […] It is time to celebrate last year and use it as a steppingstone to create an even better 2013. […] Sometimes producing the right results seems impossible. The donors want one set of results. The clients want what appears to be a different set of results. […] The diversity of a nonprofit’s donor base is important to long-term sustainability. […] A restricted gift takes more effort to manage but it provides benefits that justify your effort. […] Big Data: The important numbers that determine the success of an organization and provide evidence it is effective. What are the numbers that are important to your nonprofit? […] Donors feel good about their gift to your nonprofit when three conditions are present: […] Funders of all types are placing greater emphasis on outcomes. However, mission statements typically refer to intangible results. Reconciling the two is a challenge. […] |
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