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January might be the most important month on your fundraising calendar. Whether last year’s results are good or bad is unimportant. The past is in the past. The plans for the current year are set. It may seem like the time to charge forward. However, it might be better to pause, ponder, and revisit the […]  Two of the keys to unlocking donor generosity and loyalty are the context and relevance of the message. […] The diversity of a nonprofit’s donor base is important to long-term sustainability. […] Is the Big Data your nonprofit is collecting, helping your mission? […] |
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