Brand Strength and Fundraising Ease

Is your mission’s brand the same as the brand your services create?

The strength of your nonprofit’s brand depends on two things. One is how well the promises of your mission statement are aligned with the solution your services deliver. The second is the robustness of your solution. The generosity, loyalty, engagement, and speed of […]


Reputation Versus Brand

The development department is more than the home of fundraising, event planning, and grant writing.

Those are important activities. While those activities will never be easy, the reputation of your nonprofit has a significant effect on the ease with which you can do those activities.

Every department in your nonprofit depends on the reputation of […]