Brand Strength and Fundraising Ease

Is your mission’s brand the same as the brand your services create?

The strength of your nonprofit’s brand depends on two things. One is how well the promises of your mission statement are aligned with the solution your services deliver. The second is the robustness of your solution. The generosity, loyalty, engagement, and speed of […]

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Give Tours

Attract supporters to your nonprofit by giving tours to small groups frequently. […]

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The Best-Kept Secret

Many nonprofit fundraisers (professionals and volunteers) feel their nonprofit is the best-kept secret in town. […]

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Compelling Vision of the Future

Change is difficult for most people. Recruiting a new donor requires convincing the prospective donor that changing his or her giving habits will be advantageous to him or her. Why is it good for them to change from not being a supporter of your mission to being a supporter? […]

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Motivated Supporters

The supporters of your organization have the potential to be evangelists for your organization and mission. Are they? If your school is like most schools, some are great evangelists and others are lackluster at best. How do you raise all of them to evangelist status? […]

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