Nonprofits often talk about fundraising as if it was about raising money. It is really about raising support. […]
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A ‘sustainable funding stream’ is great jargon. Do you have a concrete definition? […] Funders of all types are placing greater emphasis on outcomes. However, mission statements typically refer to intangible results. Reconciling the two is a challenge. […] The easiest way to reconcile your mission and outcomes is to make a list of the promises your mission statement offers donors, the community, and clients. […] Satisfied donors give more, are more loyal, and recommend other donors. If that is the profile of a satisfied donor, how many satisfied donors do you have in your donor base? In most cases, the answer to that question is an estimate. What is your confidence in the estimate? Do you know how to raise the satisfaction level? […] The supporters of your organization have the potential to be evangelists for your organization and mission. Are they? If your school is like most schools, some are great evangelists and others are lackluster at best. How do you raise all of them to evangelist status? […] |
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