What Is the Story?

We all enjoy a good story but we want the facts so we can make a good decision. How do you marry the two? […]

Share

How Do You Measure Sustainability?

A ‘sustainable funding stream’ is great jargon. Do you have a concrete definition? […]

Share

Keep Funding Sustainable

Creating a sustainable funding stream is a complex challenge for many nonprofits. […]

Share

The Underdeveloped Donor

Everyone who gives is a donor. However, people who think of themselves as a donor think about giving differently than those who make a one-time gift or give sporadically.

If swimmers are those who have mastered swimming, very few people who can swim think of themselves as swimmers. Most think they lack the ability, knowledge, […]

Share

Sense of Trust

Maximizing the generosity of donors is the goal of every nonprofit fundraising professional and volunteer. Trust is a key element in the process. […]

Share

Reaching Out Versus Engaging Donors

Many nonprofits are very good at reaching out to their donors. However, when a nonprofit engages donors, it increases donor generosity, passion, and loyalty. […]

Share

Just Call Me If You Care

You can use many ways to communicate with your nonprofit donors. Which one is best when you want to say, “Thank You”? […]

Share

Feeling Good about Making a Gift

Donors feel good about their gift to your nonprofit when three conditions are present: […]

Share

Get, Give, or Get Out

Should nonprofit board members be required to give? Should they have a specific amount they must raise? […]

Share

Life-Long Donors

It is hard to have a sustainable nonprofit in part because it is hard to have a sustainable funding stream. […]

Share