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Some charitable solicitations are quite creative, others are bold. Some try to inspire and ignite emotions. Those are all good things. But there is more you can do to increase donor engagement. It is easy to think that just engaging the reader’s heart is enough. After all, if every reader just mailed in $25 […]  The competition among nonprofits for donors is fierce. The competition is much subtler than “Give to my nonprofit rather than those guys.” It is targeted at donors’ hearts, heads, goals, purposes for giving, and desire to help others. Donors often give to multiple nonprofits in various sectors and many times two or more nonprofits in […] Investors have a few simple criteria that must be met. They want a company to be profitable, they want good quality management, and they want the company to be able to execute its plans (short-term and long-term). Most of those investors also support nonprofits. They have the same expectations of the nonprofits as they have […] Here is how to use your nonprofit’s donor base to predict and improve the future. […] Increase your nonprofit’s synergy with its donors and the donors will increase their generosity. […] Fundraising is about the future of your nonprofit rather than meeting the next 12-month-income goal. […] Is it hard to find generous people or are we surrounded by them? […] Since the purpose of nonprofit fundraising is to ensure the nonprofit will be able to operate years into the future, measuring success based upon achieving this year’s budget seems inappropriate. […] For many nonprofits, fundraising is at the heart of sustainability. At the same time, many nonprofits have a hard time repeating fundraising success from one year to the next. […] Grants are an important and valuable source of funding for nonprofits. However, there are expenses associated with grants that can make them unattractive. […] |
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