How Much Cultivation Is too Much?

Every donor and volunteer should be cultivated. However, some donors should be cultivated more than others.

Since 80% of the funds come from 20% of a nonprofit’s donors, it is tempting to think that 20% deserve 80% of the cultivation. When one of the 20% reaches their capacity to give, intense cultivation is unlikely to […]


Where Is Your Impact?

Some charitable solicitations are quite creative, others are bold. Some try to inspire and ignite emotions. Those are all good things. But there is more you can do to increase donor engagement.

It is easy to think that just engaging the reader’s heart is enough. After all, if every reader just mailed in $25 […]


When Evidence Is an Anecdote

As you know, donors are becoming more discerning. They remain willing to provide token support for nonprofits whose causes are important to them but they reserve their generous support for the nonprofits that can prove they create value for their communities and have meaningful, measurable, and durable impacts on their clients.

There are many national […]


What People Hear, What People Experience

When fundraising, ensure people hear what you are intending to say. Frequently what is said is heard differently than what the speaker intended. Since the lives of your clients are dependent on donor generosity, ensuring that donors hear your message is very important.

Donor engagement depends heavily on the donor’s experience. Ideally, that experience includes […]


The Donor Pipeline

The purpose of fundraising is to enable your nonprofit to serve the world. A steady and reliable funding stream makes your work possible. The stream start with prospective donors and ends with highly engaged, fiercely loyal, and hugely generous donors.

Prospects are the start of the process. Without prospects the donor base will melt away […]


Getting to Know You

Your nonprofit, regardless of its size, seems big and complex to a stranger. If you tell someone about all that you are doing, you are likely to overwhelm them. However, if you start them talking about themselves and their interests, you will find simple areas of intersection. You can cultivate their interests by talking about […]


Why Does Your Nonprofit Hold Events?

Does your nonprofit hold fundraising events for the right reasons? […]


Healthy Competition

Are you going to have a better year next year? Your nonprofit’s donors want to know. […]


Live and Learn

January might be the most important month on your fundraising calendar. Whether last year’s results are good or bad is unimportant. The past is in the past.

The plans for the current year are set. It may seem like the time to charge forward. However, it might be better to pause, ponder, and revisit the […]


Fortifying Your Support

With a few changes you can increase the support of your nonprofit’s donors. […]