Brand Strength and Fundraising Ease

Is your mission’s brand the same as the brand your services create?

The strength of your nonprofit’s brand depends on two things. One is how well the promises of your mission statement are aligned with the solution your services deliver. The second is the robustness of your solution. The generosity, loyalty, engagement, and speed of […]

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Healthy Competition

Are you going to have a better year next year? Your nonprofit’s donors want to know. […]

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Mission Centric Versus Budget Centric

Keeping a nonprofit mission and client centric requires effective fundraising. […]

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Do Donors Know Your Value?

Something else is more important to nonprofits than donors are. […]

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