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When you take the time to talk to an engaged donor you realize their head and heart are very busy. Their passion for your mission and concern about your clients keeps them engaged. Their engagement makes them think about your nonprofit, mission, and clients. Every donor thinks about your nonprofit, clients, and mission when prompted […]  Donor cultivation must be customized for each donor. That is one of the reasons that one-on-one cultivation is important. It is time consuming, which is why it is difficult to justify it for every donor. However, it is hard to know which of your small-but-loyal donors have the capacity to be a significant donor. WIthout […] Most of us are unlikely to tell others after making a charitable donation. However, because of the emotional high from directly helping others, we are happy to tell people about our volunteer activities. Your donors who are the most engaged are probably the ones who volunteer also. They receive gratification from directly contributing to […] Donors want to be treated well but they each have a different definition of what constitutes ‘well’. Some may enjoy a little pampering but only if it is possible without interfering with what clients’ receive. Remember, donors can afford to pamper themselves but instead they choose to make a gift to your nonprofit. Engaged donors […] When you give your nonprofit’s donors the numbers they are looking for they will give you the $$$ you want. […] January might be the most important month on your fundraising calendar. Whether last year’s results are good or bad is unimportant. The past is in the past. The plans for the current year are set. It may seem like the time to charge forward. However, it might be better to pause, ponder, and revisit the […] When your fundraising resonates with a donor’s values, the donor is more generous and loyal. […] Increasing donor loyalty is easier than you might think and will make reaching next year’s fundraising goal easier. […] Well-cultivated donors are more loyal, more generous, and give without being asked. In fact, the purpose of cultivation is to eliminate the awkward conversation that surrounds asking for a donation. […] Most Americans are results-driven. Is your nonprofit as results-driven as your donors? […] |
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