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When you take the time to talk to an engaged donor you realize their head and heart are very busy. Their passion for your mission and concern about your clients keeps them engaged. Their engagement makes them think about your nonprofit, mission, and clients. Every donor thinks about your nonprofit, clients, and mission when prompted […]  Most of us are unlikely to tell others after making a charitable donation. However, because of the emotional high from directly helping others, we are happy to tell people about our volunteer activities. Your donors who are the most engaged are probably the ones who volunteer also. They receive gratification from directly contributing to […] When people make a donation of any kind they are trying to better the world. They want to believe what they are doing will make a difference. How generous they are depends on how deeply they believe in what you are doing. Your evidence, rather than anecdotes, add depth to their beliefs. The magnitude of […] Be the charity coach all of your nonprofit’s donors need and want. […] Your nonprofit and your donors should be ready to have a capital campaign tomorrow. […] When your fundraising resonates with a donor’s values, the donor is more generous and loyal. […] Well-cultivated donors are more loyal, more generous, and give without being asked. In fact, the purpose of cultivation is to eliminate the awkward conversation that surrounds asking for a donation. […] When your donor cultivation honors the difference between donors, you will increase donor loyalty, the sustainability of your funding stream, and the sustainability of your mission. […] When you and a donor have a common understanding of what is significant, donor loyalty and generosity increase. […] Donors give hope to your nonprofit’s clients. Does your nonprofit give hope to your donors? […] |
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