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Engaged donors are easier to cultivate and they are anxious to help your nonprofit. Many nonprofits think that engaged donors are as rare as 10-carat diamonds. We agree that engaged donors are like valuable diamonds but we think you shape them rather than find them. The starting point is someone who cares about your […]  Successful fundraising depends on a partnership between your nonprofit and your donors. The partnership is created by your fundraisers. Your board also has a significant but indirect role to play in creating the partnership. The success of any partnership depends on all sides cooperating. In the case of a nonprofit there are three key components […] Actions speak louder than words. In other words, intentions establish expectations but actions create results. In many cases, results are the only way a donor can ensure their gift is being used in the way they want and producing the outcome and value they expect. Donors will give based upon what you tell them will […] Every nonprofit can have generous donors. The precursors are having engaged donors and a culture that supports the mission, encourages engagement, and recognizes the value of donors. A low percentage of donors are engaged (typically less than half). Since engagement is an important precursor to generosity, increasing donor engagement has the potential to be beneficial […] Fundraising is most successful when nonprofits see their donors as partners rather than consumers. Fundraising establishes a link between donors and clients. The nonprofit’s purpose is to serve the clients on behalf of the donors since the donors lack the time, skills, and facilities. How well the nonprofit meets the needs of the clients […] Passionate donors want to be engaged in your mission. When they are engaged, their generosity and loyalty increase. Just starting the cultivation process with a donor will make them more engaged. Starting the process tells the donor they are important. Donors want to know they are important to your mission and clients because your […] Here are five things you can do as part of your cultivation to increase donor engagement: Clarity – Donor generosity depends on donors having a clear idea of what their gifts will do. If your donors are disappointed by what their gifts accomplish, there are two possibilities. One is to provide your donors with a […] Is your mission’s brand the same as the brand your services create? The strength of your nonprofit’s brand depends on two things. One is how well the promises of your mission statement are aligned with the solution your services deliver. The second is the robustness of your solution. The generosity, loyalty, engagement, and speed of […] Winning a donor’s heart is relatively easy. A well told anecdote with strong emotional content and key points that engage the donor’s emotions is usually enough. That is almost a sure formula for obtaining a gift. However, it may only be a single token gift. It is a start but there must be much more […] Some charitable solicitations are quite creative, others are bold. Some try to inspire and ignite emotions. Those are all good things. But there is more you can do to increase donor engagement. It is easy to think that just engaging the reader’s heart is enough. After all, if every reader just mailed in $25 […] |
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