Questions for Donors

Donor cultivation must be customized for each donor. That is one of the reasons that one-on-one cultivation is important. It is time consuming, which is why it is difficult to justify it for every donor. However, it is hard to know which of your small-but-loyal donors have the capacity to be a significant donor. WIthout […]

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Fundraising Is NOT Selling

Fundraising is most successful when nonprofits see their donors as partners rather than consumers.

Fundraising establishes a link between donors and clients. The nonprofit’s purpose is to serve the clients on behalf of the donors since the donors lack the time, skills, and facilities. How well the nonprofit meets the needs of the clients […]

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Questions to Cultivate Donors with

Donor cultivation starts after you meet a prospective donor and are confident they want to know more about your nonprofit. This is the same model you use when cultivating a long-time donor.

Start with an open-ended question about your clients, mission, the last story in your newsletter, or something else related to your nonprofit, mission, […]

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Looking at the Numbers

Does your balance sheet and profit and loss statement (P&L) tell the story you want them to?

There are two reason to have a financial report. One is to inform the public about the condition of your nonprofit. The second is to provide the leadership team (board and staff) with the numbers needed to make […]

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Listen to Donors, Hear New Ideas

Clients and donors are sources of funds for most nonprofits. Therefore, there are times when the best way to treat one group is also best for the other group. Because there are some differences, there must be some variations in the process. This article and its companion articles about clients and students highlight the differences […]

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Never Sanitize the Story

Tell your nonprofit’s highly engaged donors everything (good, bad, and ugly). […]

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Just a Tool

Your nonprofit is a great tool for solving a social problem and ending suffering. Do your donors know? […]

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Donors Like to Party

Nonprofit donors Like Parties […]

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Mission Centric Versus Budget Centric

Keeping a nonprofit mission and client centric requires effective fundraising. […]

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How Do You Measure Sustainability?

A ‘sustainable funding stream’ is great jargon. Do you have a concrete definition? […]

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