Appeals Lead to Cultivation

In an endeavor to make fundraising as efficient as possible, many nonprofits make their donor messages and appeals the same. As a result, their efficiency and consistency are high but their effectiveness is low.

An appeal is written for a large audience. It is carefully crafted to present the message. It is written to capture […]

Share

Broad Appeal Is Better

It is important to have a broadly worded fundraising appeal. When it is narrowly worded, it is easy for donors to mistakenly think the message is for someone else. […]

Share

Three Types of Letters

Effective communications with nonprofit donors requires three different letter types. Can you name all three? […]

Share

An Aging Donor Base

Unfortunately, every year some older donors leave a nonprofits donor base. As a result, it is important to be constantly adding donors. Recruiting young donors provides several benefits. […]

Share

What Is Your Appeal?

Some nonprofits feel like their fundraising is limited because of who or what they serve. Perhaps that is not the problem. […]

Share

Donor Diversity

The diversity of a nonprofit’s donor base is important to long-term sustainability. […]

Share

What Size Gift?

The size of the donor’s gift is as individual as any other choice they make. Assuming one size fits all makes appeals easier but makes fundraising less effective and efficient. […]

Share