The Donor Pipeline

The purpose of fundraising is to enable your nonprofit to serve the world. A steady and reliable funding stream makes your work possible. The stream start with prospective donors and ends with highly engaged, fiercely loyal, and hugely generous donors.

Prospects are the start of the process. Without prospects the donor base will melt away […]


Getting to Know You

Your nonprofit, regardless of its size, seems big and complex to a stranger. If you tell someone about all that you are doing, you are likely to overwhelm them. However, if you start them talking about themselves and their interests, you will find simple areas of intersection. You can cultivate their interests by talking about […]


Treat the Board Members Right

Nonprofits want their board members to donate generously, solicit donations from others, and recruit new donors. It can be a realistic expectation. […]