Funders of all types are placing greater emphasis on outcomes. However, mission statements typically refer to intangible results. Reconciling the two is a challenge. […]
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The easiest way to reconcile your mission and outcomes is to make a list of the promises your mission statement offers donors, the community, and clients. […] Occasionally fundraising misses its year-end goal. There are four reasons that happens and all of them are internal: […] Projects are often appealing to small donors and sporadic volunteers. Most people like projects better than processes. A project has a start and an end. It has a goal. It is measurable. […] An emotionally gripping story like the one in this article plus compelling, quantified evidence will increase client participation and commitment, donations, and referrals as well as staff commitment, board engagement, and long-term sustainability. […] |
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