Ability to Perform

Since the purpose of nonprofit fundraising is to ensure the nonprofit will be able to operate years into the future, measuring success based upon achieving this year’s budget seems inappropriate. […]

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Sense of Trust

Maximizing the generosity of donors is the goal of every nonprofit fundraising professional and volunteer. Trust is a key element in the process. […]

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Fundraising Is a Numbers Game

Nonprofit fundraising is all about the numbers. When the numbers are right, you have optimized the fundraising regardless of how much you have raised. […]

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Be Passionate

A passionate nonprofit fundraising professional is more successful than a highly skilled fundraising professional. […]

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Give People What They Want

Making the nonprofit fundraising process all about the donor and the mission seems like a difficult task. It even seems illogical. […]

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Marketing Versus Fundraising

What is the difference between nonprofit marketing and nonprofit fundraising? Can the same person do both jobs? […]

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What Is Wrong?

Occasionally fundraising misses its year-end goal. There are four reasons that happens and all of them are internal: […]

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Giving and Taxes

You have probably noticed several articles in mainstream press about the potential changes in the tax laws. If the changes take place, the deduction for charitable donations will be reduced. Many of the articles concern themselves with the potential impact the change will have on charitable giving. They are predicting dire reductions in giving on top of the economic stress. Do you agree with them? […]

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Meaningful Goals

As we look at a foot of snow on the ground, we wistfully look forward to spring and all of the new growth in the garden. The donor base is a garden of riches. What is the best way to tend it? […]

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