We all enjoy a good story but we want the facts so we can make a good decision. How do you marry the two? […]
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If fundraising is about the donor’s money, then successful fundraising should be about thinking like a donor. […] Does every contact your organization has with a donor start with a short story about one of your clients who was successful? […] Occasionally fundraising misses its year-end goal. There are four reasons that happens and all of them are internal: […] The size of the donor’s gift is as individual as any other choice they make. Assuming one size fits all makes appeals easier but makes fundraising less effective and efficient. […] |
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