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The financial teams at most nonprofits have a simple and practical view of the world: Our nonprofit needs money to continue to do the good works our mission promises. If the nonprofit is able to charge for its services, the plan is usually to raise fees and serve more clients. In all cases, the plan […]  Here is how to cultivate nonprofit donors without invading their privacy. […] Does your nonprofit hold fundraising events for the right reasons? […] Your nonprofit has more high-value donors than you realize. […] The goal of donor cultivation is to help donors transition from mildly curious to passionately engaged and to sustain the engagement. Like all enjoyable journeys, every step should be savored. As a guide, your responsibility is to move the donor comfortably from one stage to the next. The stages are: Awareness – This is where […] When a nonprofit board member recruits a donor, the donor deserves to have a special relationship with your nonprofit. […] Are you going to have a better year next year? Your nonprofit’s donors want to know. […] Assuming you know your donors puts your nonprofit’s funding stream at risk. […] When your donors experience your mission, they will increase their loyalty, generosity, and engagement. […] How to structure a nonprofit fundraising event that increases donor generosity and attracts new donors. […] |
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