Engaging Donors

Passionate donors want to be engaged in your mission. When they are engaged, their generosity and loyalty increase.

Just starting the cultivation process with a donor will make them more engaged. Starting the process tells the donor they are important. Donors want to know they are important to your mission and clients because your […]


Questions to Cultivate Donors with

Donor cultivation starts after you meet a prospective donor and are confident they want to know more about your nonprofit. This is the same model you use when cultivating a long-time donor.

Start with an open-ended question about your clients, mission, the last story in your newsletter, or something else related to your nonprofit, mission, […]


In Pursuit of Engaged Donors

Here are five things you can do as part of your cultivation to increase donor engagement:

Clarity – Donor generosity depends on donors having a clear idea of what their gifts will do. If your donors are disappointed by what their gifts accomplish, there are two possibilities. One is to provide your donors with a […]


What It Means to Be Donor Centric

Donor centric means the donor is at the center of everything that happens. The first priority must be for your nonprofit to be mission centric. The second priority is for your nonprofit to be client centric. The third priority is for your nonprofit to be donor centric. Putting mission first, clients second, and donors third […]


Listen to Donors, Hear New Ideas

Clients and donors are sources of funds for most nonprofits. Therefore, there are times when the best way to treat one group is also best for the other group. Because there are some differences, there must be some variations in the process. This article and its companion articles about clients and students highlight the differences […]


What People Hear, What People Experience

When fundraising, ensure people hear what you are intending to say. Frequently what is said is heard differently than what the speaker intended. Since the lives of your clients are dependent on donor generosity, ensuring that donors hear your message is very important.

Donor engagement depends heavily on the donor’s experience. Ideally, that experience includes […]


Model Your Donors’ Behavior

Encourage positive behaviors in your donors by ensuring your nonprofit models them. Here are a few that many nonprofits could use to increase donor generosity if they modeled the behaviors to their donors:

Breadth – Donors demonstrate breadth by supporting more than one nonprofit. They want your mission to also have a broad impact. They […]


More than an Abstraction

Highly efficient fundraising will allow you to minimize the cost of raising each dollar. However, if your goals is to raise as many dollars as possible, you want a highly effective fundraising department. That means treating every donor like they are a unique individual and serving each individual in the best possible way as defined […]


A Personal Relationship

The relationships between most donors and the nonprofits they support are transactional. The nonprofits ask for support, the donors write checks, and the nonprofits express gratitude. The nonprofits ask again and if the donors respond, the relationships continue at that level until they end. The nonprofits assume that since they receive checks, the relationships are […]


Why Does Your Nonprofit Hold Events?

Does your nonprofit hold fundraising events for the right reasons? […]