How Much Cultivation Is too Much?

Every donor and volunteer should be cultivated. However, some donors should be cultivated more than others.

Since 80% of the funds come from 20% of a nonprofit’s donors, it is tempting to think that 20% deserve 80% of the cultivation. When one of the 20% reaches their capacity to give, intense cultivation is unlikely to […]

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Donors Are Important, Do They Know It?

Of course your nonprofit’s donors know how much you appreciate them. Do they know their importance? […]

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Engage Volunteers in Fundraising

Volunteers can help your nonprofit effectively raise funds without being fundraisers. […]

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Paying Volunteers and Donors

Here is how to make your donors and volunteers feel well compensated for supporting your nonprofit. […]

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What Money Can’t Buy

From the donor’s point of view, fundraising is about what money can’t buy. […]

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Long-Term Thriving

We all believe that fundraising activities are important to insure a thriving nonprofit. Is that true for the reasons we think it is? […]

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Your Value Proposition

A few more donors and volunteers would be nice. If they found your nonprofit rather than your having to find them, it would be nicer. It is possible. […]

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Donor Satisfaction

The reward for hard work is a generosity. At least that is true when working with nonprofit donors. […]

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How Do You Measure Sustainability?

A ‘sustainable funding stream’ is great jargon. Do you have a concrete definition? […]

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How Much Is Enough?

“How much is enough?” is a difficult question to answer when setting the annual fundraising goal. There is a temptation to answer the question by saying, “Raise as much as you can” but is that the optimal answer? […]

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