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The purpose of fundraising is to enable your nonprofit to serve the world. A steady and reliable funding stream makes your work possible. The stream start with prospective donors and ends with highly engaged, fiercely loyal, and hugely generous donors. Prospects are the start of the process. Without prospects the donor base will melt away […]  Careful management of your nonprofit’s events portfolio will pay big dividends. […] There is a better way to measure the success of a fundraiser than the number of people and the $$$. […] Here is how to make your nonprofit’s fundraising events more efficient and effective. […] When your nonprofit’s events are focused on your mission, they cultivate donor loyalty and generosity. […] Even though fundraising is fun, enjoyable, and very fulfilling – it is also hard work. […] “How much is enough?” is a difficult question to answer when setting the annual fundraising goal. There is a temptation to answer the question by saying, “Raise as much as you can” but is that the optimal answer? […] Maximizing the generosity of donors is the goal of every nonprofit fundraising professional and volunteer. Trust is a key element in the process. […] Every nonprofit we know of has a fundraising committee. Each one has the potential to be more effective. […] |
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