The Donor Pipeline

The purpose of fundraising is to enable your nonprofit to serve the world. A steady and reliable funding stream makes your work possible. The stream start with prospective donors and ends with highly engaged, fiercely loyal, and hugely generous donors.

Prospects are the start of the process. Without prospects the donor base will melt away […]


Give People What They Want

Making the nonprofit fundraising process all about the donor and the mission seems like a difficult task. It even seems illogical. […]