Branding – All Sizzle No Steak

Prospective clients notice your branding (the way the website looks, reception area, logo, landscaping, and facilities), but they sign-up for your serves for other reasons. […]

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Job Descriptions

Do your nonprofit’s job descriptions empower your staff to be great or shackle them with work? […]

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The Path to Greatness

Your path to greatness is different from any path the other nonprofits are using. Why is it important to step off the common path? […]

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How Will You Tell the Story?

There are many ways for you to advertise (tell the story) your nonprofit. Which way is likely to be most appealing to your donors, volunteers, clients, and prospective clients? […]

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The Tension Between Now and the Future

We all want our favorite nonprofit be to successful in 2013 and every year after. The paradox is too much success this year will destroy the future. […]

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Becoming More Strategic

Last week, we challenged you to increase your level of strategic thinking (Thinking Strategically Improves Sustainability). This week, we will build on that. […]

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Is Better Marketing the Answer?

Does your nonprofit need better marketing or is something else limiting the number of clients you served and donor support you receive? […]

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Is the Value Obvious?

Do the clients, family members, and donors of your nonprofit understand your value the way you want them to? […]

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Next Year’s Fees

It is time to think about next year’s fees. For most nonprofits, the budget cycle is starting. How much will your fee structure change? […]

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Everything is a Project

Projects are often appealing to small donors and sporadic volunteers. Most people like projects better than processes. A project has a start and an end. It has a goal. It is measurable. […]

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