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Social networking can be powerful tool for volunteer management. Some very bright writers have produced great articles on how to use social networking to attract volunteers, donors, and support in general. Once you have attracted the volunteer or donor, how do you use social networking to sustain and build the relationship? [...]  Projects are often appealing to small donors and sporadic volunteers. Most people like projects better than processes. A project has a start and an end. It has a goal. It is measurable. [...] Fundraising is easier when the board’s actions support the fundraising message. In addition, the agency is more unified and sustainable. A collateral or coincidental benefit is an increase in clients, volunteers, collaborations, and donations. [...] The demand for services is up and the availability of money is down. Foundations are cutting back. The competition for donations and grants is very keen. The increased demand for services and inflation will ensure that costs increase. Do you have a strategy? [...] Are these tough times to raise funds? Only if you use the same techniques you used last year. Use a different technique and you will get different results. Are last year’s results worth repeating? [...] Is there any reason a nonprofit should loose a donor? The easiest donors to keep are the passionate, loyal donors. [...] |
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