People Give for a Reason

Every gift serves a purpose. Sustainable giving occurs when there is alignment between the donor’s purpose for giving and the nonprofits purpose for asking. […]

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Testimonials

All of the marketing and fundraising coaches tell us to have testimonials. That is great but what makes a good testimonial? Here are some points to consider: […]

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Adaptive Volunteer Management

Social networking can be powerful tool for volunteer management. Some very bright writers have produced great articles on how to use social networking to attract volunteers, donors, and support in general. Once you have attracted the volunteer or donor, how do you use social networking to sustain and build the relationship? […]

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Giving Tiers

Every nonprofit can segment its donor base. Most of the people associated with a nonprofit know who the top 10 donors are. It is rare if anyone knows who the bottom 10 donors are. If no one knows, it also says that no one cares. Why should the bottom 10 increase their gifts or keep on giving? […]

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Meaningful Thank You

If someone gives a gift, how long do you have to wait before asking for the next gift? The obvious answer is, “It depends.” Most of what it depends on is under your control. […]

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Open and Frank Conversations

Nothing works perfectly all of the time. Sometimes there is a problem. How do you discuss that problem with your donors? […]

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Everything is a Project

Projects are often appealing to small donors and sporadic volunteers. Most people like projects better than processes. A project has a start and an end. It has a goal. It is measurable. […]

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Sustainable Fundraising

Sustainable fundraising is more than raising enough money. Sustainable fundraising is the process of making a direct connection between the need to give and the impact of the gift. […]

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