Challenging the norm is the best way to keep a nonprofit relevant. There are many norms. Which norm should you challenge? [...]
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Some people love fundraising. Some people abhor it. Making it enjoyable for everyone and especially the CEO (senior professional leader) is important. [...] There is a direct relationship between the number of ambassadors a nonprofit has and its sustainability. What do ambassadors do and how many does an organization need? [...] Every day someone starts another nonprofit. Put another way, every day there is someone new trying to attract donors. How do you hold onto the ones you have and increase your donor base? [...] There is never enough time to do all of the fundraising and donor cultivation. Here is where a few passionate volunteers can help. [...] It is important to reward every giver whether they are a volunteer or donor. Part of the reward process is to make the transaction rewarding. For the donor, this means making the giving process rewarding. For the volunteer, this means making the work rewarding. Are your methods for doing that in keeping with the life experiences of those who give? [...] Fundraising is hard work. At least most people think so. Is it really? How hard is it to put a donate button on your website? That is easy. That is fundraising. Of course, just because the button is there is no indication that money will pour in. [...] Social networking can be powerful tool for volunteer management. Some very bright writers have produced great articles on how to use social networking to attract volunteers, donors, and support in general. Once you have attracted the volunteer or donor, how do you use social networking to sustain and build the relationship? [...] Volunteering is another form of donating. For some it is the first step. After they experience the mission, they are willing to donate some of their treasures to it. [...] Projects are often appealing to small donors and sporadic volunteers. Most people like projects better than processes. A project has a start and an end. It has a goal. It is measurable. [...] |
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