Your Mission: The Superhero

A well-written story about your mission will make your nonprofit a superhero in your community […]

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Make Them Proud

Increasing your community’s pride in your nonprofit is an important step toward thriving. […]

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Trusted Advisor

Increase your nonprofit’s value to your community by becoming your clients’ trusted advisor. […]

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Share Facts and Anecdotes

Carefully pairing facts and anecdotes will create better communication. […]

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Who Knows Your Brand?

What your nonprofit says about itself determines how much community support you will have. […]

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How Is Your Moat?

Is there a defensible moat around your nonprofit’s castle? […]

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Better Messaging

Here is a test to help ensure each of your nonprofit’s messages will be acted on. […]

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Why Engaged Clients Are Important & Valuable

The level of a client’s engagement is an indicator of the client’s success and potential for retention. Client satisfaction is very different from client engagement. Client satisfaction measures whether clients received the services they expected in ways they found pleasing. Client engagement determines whether the client has a beneficial relationship with your nonprofit that goes […]

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Fortifying Your Nonprofit’s Support

When your nonprofit’s program has hidden value, it creates a competitive advantage donors embrace […]

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Know Your Value

The needs your nonprofit satisfies determines your nonprofit’s value to its stakeholders. […]

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