Be careful of success. Many of the struggling organizations we talk to are struggling because they are overly loyal to past success and the tried and true processes that produced the success. [...]
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Every nonprofit has benchmarks it wants to achieve and ones it must achieve. How do you set the benchmarks? [...] Sustainable fundraising is more than raising enough money. Sustainable fundraising is the process of making a direct connection between the need to give and the impact of the gift. [...] Donors want praise for the accomplishments of the mission. You enjoy having your boss praise you for a job well done. The donors want the same thing. [...] |
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