Every nonprofit wants to receive major gifts and bequests. Most nonprofits are actively soliciting major gifts and bequests. Is there anything that you can do to improve your success rate? [...]
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The supporters of your organization have the potential to be evangelists for your organization and mission. Are they? If your school is like most schools, some are great evangelists and others are lackluster at best. How do you raise all of them to evangelist status? [...] Now would be a great time for a donation. There are always bills that need to be paid. However, what is the real urgency? How do you make the urgency personal to the donor? It is a rare donor who is thrilled to pay to keep the lights on. Most donors want to see the mission move forward. Paying to keep the lights on is management’s responsibility. [...] It is generally accepted that the most loyal donors are the ones who give to the mission. So how do you encourage all donors to become mission supporters? [...] Collaboration with a nonprofit has been around for a long time but it is becoming fashionable now. There are some exciting examples of how this has worked for large national and international businesses and nonprofits. How do you scale it down to your organization? [...] Volunteering is another form of donating. For some it is the first step. After they experience the mission, they are willing to donate some of their treasures to it. [...] For many people, all parochial schools are the same as all Christian schools, which are the same as … However, you and I know that every school is different. The challenge is to help the donors and the parents understand what the difference is and why it is important. A few simple things will highlight the difference. [...] The donors are willing to give more if you are willing to ask. Of course, you must ask the right way. So what is the right way? [...] Good fundraising practices says that after recruiting a donor one should cultivate their interest, help them connect their passion with some aspect of the Christian school, and encourage their generosity. It makes sense but after you have a few names on the donor list how do you find time to recruit new and cultivate existing? [...] The economic crisis is over and the economy is growing again according to the experts. Most of us are waiting for the growth to come to our neighborhood. The economists are telling us it will take a while to reach the average person. Depending on whom you listen to that might be six months or five years. If it takes more than a year, it will feel like the economy will be going sideways rather than up. It sounds like today is the new normal and will be with us for a while. [...] |
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