Many people feel that public agencies have failed to meet the needs of the public even though many public agencies serve a large number of people. […]
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Planning is an acquired skill. Luckily, there is an easy way to develop great planning skills. […] There is never enough time to do all of the fundraising and donor cultivation. Here is where a few passionate volunteers can help. […] There are two ways to grow a donor base. One is through hard work. Knock on doors, send emails, and meet as many new people as you can each day. The other is easy. Let someone else do it. […] Meeting donor expectations is more than honoring their gift by using it the way the donor intended. At one time, life was that simple. Today, donors have more expectations. They want to customize the communications flow, pick and choose what to give to, receive immediate feedback, have their opinions sampled, and be rewarded for their contributions. They are well intentioned when they give. They are well intentioned when they demand the other services. […] Fundraising is evolving. Previous generations gave because of a sense of duty or obligation. For them, all that was necessary was a just cause. Things are changing. We have many more choices. There are multiple organizations pursuing the same cause. We expect to be closely connected to everything around us. Today our giving is data-driven and our confidence is driven by evidence. Each generation is more connected and more data-driven. Is your fundraising evolving at the speed of society? […] If someone gives a gift, how long do you have to wait before asking for the next gift? The obvious answer is, “It depends.” Most of what it depends on is under your control. […] Sustainable fundraising is more than raising enough money. Sustainable fundraising is the process of making a direct connection between the need to give and the impact of the gift. […] Good fundraising practices says that after recruiting a donor one should cultivate their interest, help them connect their passion with some aspect of the Christian school, and encourage their generosity. It makes sense but after you have a few names on the donor list how do you find time to recruit new and cultivate existing? […] Sad but true, once in awhile a parochial school runs desperately short on funds. It may even find its self with too little to pay the teachers. What should it do? The obvious answer is to reach out to the donors. Turning around a financial problem is a team sport. It usually takes a big team of donors. […] |
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