Bad Habits

It is easy for a parochial school to develop bad habits. It often takes years to notice that bad habits are hurting enrollment and student retention. […]

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Is Your Word-of-Mouth Helpful?

Planning is an acquired skill. Luckily, there is an easy way to develop great planning skills. […]

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How Will You Tell the Story?

There are many ways for you to advertise (tell the story) your parochial school. Which way is likely to be most appealing to your parents and prospective parents? […]

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Changing Lives Will Increase Enrollment

The reputation of your school is a leading factor in enrollment. We have suggestions to help you use your reputation to increase enrollment. […]

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Tuition Priced Right

For most schools tuition is the primary source of income. Therefore, having it set appropriately is critical to survival and sustainability. Many schools set their tuition based upon what they think the families can afford. There is concern that if the tuition reflected the value of the education and experience no one could afford it. […]

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Increasing Enrollment

This is one of a group of articles, which focus on recruiting students. In this article and the future articles, we assume that the marketing effort, reputation, and word of mouth (parent and other referral sources) are causing families to investigate enrollment. When the family is at your door what happens next? […]

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