Hire for Attitude

The cheapest hire is often the candidate with the least experience. So when is the cheapest the best choice? [...]

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Challenge the Norm

Challenging the norm is the best way to keep a parochial school relevant. There are many norms. Which one should you challenge? [...]

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Customer Value and Student Retention

The better you are at talking about the intangible value, the more positive information people will have about your school. Talking to families and donors about the intangible value, gives them more to talk about. Your school benefits from the word of mouth when the families have something to say. [...]

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Why Wait to Increase Enrollment?

The economic recovery we all want still seems to be on the distant horizon. What can parochial schools do until the recovery arrives? [...]

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Is Better Marketing the Answer?

Does your parochial school need better marketing or is something else holding back enrollment? [...]

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Is the Value Obvious?

Do the parents and donors of your parochial school understand your value the way you want them to? [...]

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Why Is Parent Engagement Important?

Everyone intuitively feels that parent engagement is important. Let us take a moment and list some of the ways it is important. [...]

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Specialization Versus Diversification

In our highly competitive world, a parochial school must be very good to survive. Is there such a thing as being too good and too specialized? [...]

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Collaborations Are Important to Parochial Schools

In theory, collaboration is a great idea. How do you collaborate to maximize the value of your parochial school’s mission? [...]

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Government Support Is Declining

It is obvious that government support of charitable activities is declining. How do you respond to the decline? [...]

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