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The better you are at talking about the intangible value, the more positive information people will have about your school. Talking to families and donors about the intangible value, gives them more to talk about. Your school benefits from the word of mouth when the families have something to say. [...]  The economic recovery we all want still seems to be on the distant horizon. What can parochial schools do until the recovery arrives? [...] Does your parochial school need better marketing or is something else holding back enrollment? [...] Do the parents and donors of your parochial school understand your value the way you want them to? [...] In our highly competitive world, a parochial school must be very good to survive. Is there such a thing as being too good and too specialized? [...] Being part of a strong network is important to your mission and your sustainability. A well connected school enjoys broad and strong support. [...] Be careful of success. Many of the struggling parochial schools we talk to are struggling because they are overly loyal to past success and the tried and true processes that produced the success. [...] Every parochial school has benchmarks it wants to achieve and ones it must achieve. How do you set the benchmarks? [...] School choice and school vouchers are continuing to change the elementary and high school market. Have you thought about how these changes are going to affect your school? [...] It is time to think about next year’s tuition. Enrollment season begins in a few months. How much will you charge for tuition? [...] |
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