The Importance of Marketing

Most parochial schools feel marketing is essential to their survival. Marketing is a broad topic. […]

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The Strategic Leader Looks Outward

Every mission statement promises something to the community. Ensuring a parochial school keeps its promises may be one of the more challenging tasks the school leader faces. […]

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Why Your School?

Do you really know why people choose your parochial school or why they choose the Christian school across town? […]

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The Best Change

When enrollment declines, you know something must change. What change should you make? […]

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Specialization Versus Diversification

In our highly competitive world, a parochial school must be very good to survive. Is there such a thing as being too good and too specialized? […]

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