Branding – All Sizzle No Steak

Prospective families notice your parochial school’s branding (your website, reception area, logo, landscaping, and facilities), but they enroll their children for other reasons. All other things being equal, branding is the tiebreaker. […]

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Efficiency Versus Student Needs

Continuously increasing efficiency may be hurting your students and families. […]

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Better Strategy = Increased Enrollment

Many of the parochial schools are unable to identify their strategy. With a well-defined strategy, they would experience an increase in enrollment. […]

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New Ideas, Not Welcome Here

As soon as someone says, “I have a great idea!”, someone else says, “We shouldn’t do it because …” You can change resistance into support. […]

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Not from Around Here

If hear about a successful program at one school, how do you successfully adapt it to fit your school? […]

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Hang on to Alumni for Help with Enrollment and Retention

Alumni can be great sources of funds, referrals, volunteers, and advocates. However, many small parochial schools have a hard time engaging and keeping track of alumni. It is time consuming to engage and track alumni. For a small school it also taxes their skills, time, and money. […]

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Hire for Attitude

The cheapest hire is often the candidate with the least experience. So when is the cheapest the best choice? […]

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Challenge the Norm

Challenging the norm is the best way to keep a parochial school relevant. There are many norms. Which one should you challenge? […]

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Customer Value and Student Retention

The better you are at talking about the intangible value, the more positive information people will have about your school. Talking to families and donors about the intangible value, gives them more to talk about. Your school benefits from the word of mouth when the families have something to say. […]

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Is Better Marketing the Answer?

Does your parochial school need better marketing or is something else holding back enrollment? […]

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