Be careful of success. Many of the struggling parochial schools we talk to are struggling because they are overly loyal to past success and the tried and true processes that produced the success. [...]
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Every parochial school has benchmarks it wants to achieve and ones it must achieve. How do you set the benchmarks? [...] School choice and school vouchers are continuing to change the elementary and high school market. Have you thought about how these changes are going to affect your school? [...] It is time to think about next year’s tuition. Enrollment season begins in a few months. How much will you charge for tuition? [...] There is a difference between parent engagement and parent involvement. Which would you prefer? [...] A parochial school might think that a voucher is a great solution to the enrollment problem. It might also be less helpful than expected. [...] “People buy from people” is an old adage. Some think it is losing its applicability because of the purchases made with the click of a mouse. However, it is still important to parochial schools. [...] Parochial schools are special. The best ones are also unique. Selling something that is special and unique requires careful planning. [...] A parochial education is a very special education. It has special value for some people. Do parochial schools treat it as if it was special? [...] Academic excellence is important. We expect it of every school. Does it justify the tuition? [...] |
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