Who Creates Your Brand?

An organization’s brand is what it does or produces that is unique, meaningful, tangible, and valuable. The value must be durable. For a school, that means providing services that make a meaningful, measurable, and durable change in students’ lives while fulfilling the promise of the mission statement. To be unique, the change must be something […]

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Complaints

Complaints properly handled help your Christian school engage its supporters. […]

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Fortifying Your School’s Support

When your school’s program has hidden value, it creates a competitive advantage donors embrace. […]

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A Way to Grow

Here is a low cost, low risk way to grow your Christian school. […]

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Culture of Generosity

Successful fundraising depends on a culture of generosity inside a parochial school. Who is responsible for creating that culture? In fact, every principal is the cultural attaché for his or her organization. […]

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Create the Vision

It is March and many parochial schools are beginning to plan and budget for the next school year. How will you make next year more successful? […]

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When Is Best Practice Bad Practice?

Two examples of best practices that often hurt parochial schools are relying too much on policies and procedures and ensuring that certain groups of individuals are represented on the school board. […]

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