Does your parochial school need better marketing or is something else holding back enrollment? [...]
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How we look at a situation matters. In times of turmoil and uncertainty point of view is critical. [...] In the past, we sent our children to school to learn the three Rs. Today the students need more than just an education. What more can a parochial school offer? [...] Parochial schools are special. The best ones are also unique. Selling something that is special and unique requires careful planning. [...] Making the mission tangible is a struggle for every organization. When it is tangible, enrollment and retention increases and donors are more generous. [...] Parochial schools have many competitors. Just when it seems the competitors have everything going their way, things change. [...] It is the executive’s job to make the mission real regardless of how the mission statement phrases it. [...] Every day someone starts another Your organization can innovate and be the leader or copy the leader. Leaders thrive. Followers survive. Which is better for your school? [...] For most parochial schools, it is time or nearly time to draft the next fiscal budget. Good stewardship implies finding ways to reduce expenses without cost cutting. [...] People seldom think of a nonprofit or parochial school as a business. However, in their simplest form they are businesses. They provide services and collect money for doing so. That is a business. [...] |
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