“People buy from people” is an old adage. Some think it is losing its applicability because of the purchases made with the click of a mouse. However, it is still important to parochial schools. [...]
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Parochial schools are special. The best ones are also unique. Selling something that is special and unique requires careful planning. [...] A parochial education is a very special education. It has special value for some people. Do parochial schools treat it as if it was special? [...] Making the mission tangible is a struggle for every organization. When it is tangible, enrollment and retention increases and donors are more generous. [...] In our personal relationships, we know that chemistry is important. Having the right chemistry is also important in the life of the organization you lead. [...] One of the more difficult challenges for leadership is to know when to embrace a new idea. What we need is a formula that will tell us know when to embrace it. [...] What is a strategic plan and why is one necessary? A strategic plan is the road map to long-term sustainability. Without a map, how do you find your way? [...] It is the executive’s job to make the mission real regardless of how the mission statement phrases it. [...] The organization you work for is valuable. If it wasn’t you would leave and work somewhere else. Does your community share your value assessment? [...] Success is always a challenge. How do you lay a foundation for success that makes it easier? [...] |
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