How Is Your Moat?

Is there a defensible moat around your Christian school’s castle? […]

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Who Creates Your Brand?

An organization’s brand is what it does or produces that is unique, meaningful, tangible, and valuable. The value must be durable. For a school, that means providing services that make a meaningful, measurable, and durable change in students’ lives while fulfilling the promise of the mission statement. To be unique, the change must be something […]

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Who Knows Your Brand

What your Christian school says about itself determines how much community support you will receive […]

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Better Messaging

Here is a test to help ensure each of your Christian school’s messages will be acted on. […]

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Optimizing Value

Offer post-completion services to add value to your parochial school’s outcomes. […]

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Fortifying Your School’s Support

When your school’s program has hidden value, it creates a competitive advantage donors embrace. […]

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Your Next Innovation

How to find a value-added innovation that will change your school’s students’ lives. […]

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Through Your Student’s Eyes

Increase enrolment and retention by seeing your parochial school through the parents eyes. […]

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Purpose, Value, Effectiveness

Focusing on purpose, value, and effectiveness will help your Christian school increase its agility. […]

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Your Promise Is Your Brand

Keeping the promises of your mission statement is critical to having successful marketing and fundraising programs. […]

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