The Right Goals

The promise of your mission statement tells the world what your client outcomes will be. Those outcomes, the life-changing difference your mission makes in clients’ lives, can take years to fully develop. In the meantime, you need results to share with your donors and other stakeholders.

Program completion is one important result. However, your stakeholders […]

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Why?

If you want things to run smoother at your nonprofit, ensure the answer to “Why?” is consistent. […]

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Make It Exciting

Make what is happening at your nonprofit exciting and your clients will be more successful. […]

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Falling Short Can Be Good

Celebrating your nonprofit’s success will lead to greater success and support […]

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Who Creates Your Brand?

Do the people who create your nonprofit’s brand know how important they are to the brand? […]

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How Is Your Moat?

Is there a defensible moat around your nonprofit’s castle? […]

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Sense of Purpose

Keep the purpose of your nonprofit top of mind for everyone to keep your nonprofit healthy and relevant. […]

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Why Engaged Clients Are Important & Valuable

The level of a client’s engagement is an indicator of the client’s success and potential for retention. Client satisfaction is very different from client engagement. Client satisfaction measures whether clients received the services they expected in ways they found pleasing. Client engagement determines whether the client has a beneficial relationship with your nonprofit that goes […]

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Help Your Clients Design a Life

When you help your nonprofit’s clients plan their lives, you will create a significant competitive advantage […]

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Client Impact

Increase the impact your nonprofit has on your clients’ lives and you will increase client engagement. […]

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