Strong leaders assimilate ideas and anticipate the future. […]
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Social media and the emerging generation make fundraising complex. Let us make the complex transitions of social media and generational shifts easier to manage. […] Fundraising is evolving. Previous generations gave because of a sense of duty or obligation. For them, all that was necessary was a just cause. Things are changing. We have many more choices. There are multiple organizations pursuing the same cause. We expect to be closely connected to everything around us. Today our giving is data-driven and our confidence is driven by evidence. Each generation is more connected and more data-driven. Is your fundraising evolving at the speed of society? […] Social networking can be powerful tool for volunteer management. Some very bright writers have produced great articles on how to use social networking to attract volunteers, donors, and support in general. Once you have attracted the volunteer or donor, how do you use social networking to sustain and build the relationship? […] |
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