Are these tough times to raise funds? Only if you use the same techniques you used last year. Use a different technique and you will get different results. Are last year’s results worth repeating? [...]
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Is there any reason a nonprofit should loose a donor? The easiest donors to keep are the passionate, loyal donors. [...] Fundraising is something that most of us hate, every nonprofit needs funds, and most people are very good at. Why are most people good at it? It is a natural part of life in America. Most of the people we talk to are strangers. However, we spend most of our time talking to our friends. [...] The High Value Donor Where do you think the high value donor’s money came from? There are three choices. One, they hit the lottery. Two, they inherited it. Three, they earned it. If they won it in the lottery, get as much as you can quickly. History suggests that they won’t have it long. If [...] |
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