Fundraising is important to almost every nonprofit. It is so important that sometimes it becomes too important. [...]
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Fundraising is time consuming and sometimes expensive. Let us look at ways to make it more efficient. [...] Your nonprofit’s funding strategy is its road map for its flow of funds. It defines where the money will come from and when it comes from a specific source, the use it will serve. [...] How do you maximize the value of a fundraising event? It all starts with a post-event fundraising goal. The post-event goal is different from the event goal. [...] All of the marketing and fundraising coaches tell us to have testimonials. That is great but what makes a good testimonial? Here are some points to consider: [...] We certainly know that every decision made by the board and the programming group should be about the mission. Is that also true for fundraising? Are there times when it is okay for fundraising to stray from the mission? [...] Fundraising is easy this time of year. Well, maybe fundraising is easier this time of year. People are more likely to be generous. They may even initiate contact with your organization. [...] When money is tight, it is easy to think of it as being scarce. However, money is abundant but you do need to look for it in the right way and in the right places. [...] Sustainable funding is something that most organizations talk about. However, the discussion often sounds like the pursuit of an elusive dream. How do you make sustainable funding realistic and attainable? [...] You have probably noticed several articles in mainstream press about the potential changes in the tax laws. If the changes take place, the deduction for charitable donations will be reduced. Many of the articles concern themselves with the potential impact the change will have on charitable giving. They are predicting dire reductions in giving on top of the economic stress. Do you agree with them? [...] |
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