The size of the donor’s gift is as individual as any other choice they make. Assuming one size fits all makes appeals easier but makes fundraising less effective and efficient. [...]
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Some people love fundraising. Some people abhor it. Making it enjoyable for everyone and especially the CEO (senior professional leader) is important. [...] Follow through in fundraising is like the follow-through in sports. Follow-through yields significant returns. [...] Most nonprofit executives would like their board members to be great fundraisers. How realistic is that expectation? [...] The success of a nonprofit depends on a partnership between the organization, its donors, and the community. Today, many of our communities are asking the nonprofits to do more. How can you be responsive with limited resources? [...] Fundraising is a team sport. It works best when there is a large team with minimal work for everyone. How do you create a team to do fundraising, which most people are reluctant or unwilling to do? [...] There is a direct relationship between the number of ambassadors a nonprofit has and its sustainability. What do ambassadors do and how many does an organization need? [...] The public schools and the public health departments are starting to fundraise. Are you ready for the competition? [...] Fundraising is a time-intensive activity. It is hard to balance the dollars raised against the effort expended. [...] There is never enough time to do all of the fundraising and donor cultivation. Here is where a few passionate volunteers can help. [...] |
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