Fundraising is easier when the board’s actions support the fundraising message. In addition, the agency is more unified and sustainable. A collateral or coincidental benefit is an increase in clients, volunteers, collaborations, and donations. [...]
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Without regard for how hard or easy it might be, it is the job of the development department and executive staff to raise funds for the mission and the clients. It is certainly true that a strong economy makes fundraising easier. It is equally true that a weak economy makes fundraising difficult. [...] Direct mail is less effective than ever. The reasons are well known. Your nonprofit is likely to starve if it depends on direct mail. It is unusual for major donors to respond to direct mail. [...] Since donations are down, something is broken. If it is broken, fix it. Avoid at all costs the temptation to reinvent it. [...] What are you going to do to make your nonprofit stand out in this highly competitive field? The number of appeals we each receive is increasing. Every nonprofit is looking for more donors. They are all hopeful that their appeal will resonate with the reader. [...] The demand for services is up and the availability of money is down. Foundations are cutting back. The competition for donations and grants is very keen. The increased demand for services and inflation will ensure that costs increase. Do you have a strategy? [...] Are these tough times to raise funds? Only if you use the same techniques you used last year. Use a different technique and you will get different results. Are last year’s results worth repeating? [...] Is there any reason a nonprofit should loose a donor? The easiest donors to keep are the passionate, loyal donors. [...] |
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