Is Giving an Experience or an Obligation?

Fundraising is evolving. Previous generations gave because of a sense of duty or obligation. For them, all that was necessary was a just cause. Things are changing. We have many more choices. There are multiple organizations pursuing the same cause. We expect to be closely connected to everything around us. Today our giving is data-driven and our confidence is driven by evidence. Each generation is more connected and more data-driven. Is your fundraising evolving at the speed of society? […]

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