Volunteering is another form of donating. For some it is the first step. After they experience the mission, they are willing to donate some of their treasures to it. [...]
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Projects are often appealing to small donors and sporadic volunteers. Most people like projects better than processes. A project has a start and an end. It has a goal. It is measurable. [...] When money is tight, the competition is keen. The competitive advantage goes to the agency that can best meet the donor’s goals while serving its own mission. [...] As we approach the start of a new year, it is time to set goals for 2010. Does the board understand how important their goal setting is to the success of next year’s fundraising? Is the board setting goals that will energize the donor base, referral sources, and staff and volunteers? [...] The nonprofit has a choice raise more money or make excuses. The downturn in the economy makes fundraising more difficult. The foundations have less. Government has less. Donors have less. Those are the excuses. [...] Fundraising is easier when the board’s actions support the fundraising message. In addition, the agency is more unified and sustainable. A collateral or coincidental benefit is an increase in clients, volunteers, collaborations, and donations. [...] Fundraising is something that most of us hate, every nonprofit needs funds, and most people are very good at. Why are most people good at it? It is a natural part of life in America. Most of the people we talk to are strangers. However, we spend most of our time talking to our friends. [...] |
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