How you use your talking points can have a significant effect on your nonprofit’s word of mouth. […]
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Numbers can be a valuable fundraising and management tool but without a story, the numbers have very little value. […] Keeping the promises of your mission statement is critical to having successful marketing and fundraising programs. […] Be the type of nonprofit that resonates with your community. […] A well-written mission statement is very valuable. The converse is equally true; a poorly written mission statement will hinder your nonprofit. […] Justify your cost of services by promoting your nonprofit’s intangible value. […] To increase the number of clients served by your nonprofit, ensure you include three important elements when you tell people what you do. […] It takes audacity to be a nonprofit executive. It takes audacity to believe in a mission statement. Are you audacious enough? […] Mission Enablers exists to help nonprofits solve the persistent problems that threaten their survival. One common persistent problem we help nonprofits overcome is declining or static client service levels especially when they are below the level necessary for mission sustainability. We find that precedent and experience predispose nonprofits to misunderstand the problem: […] Prospective clients notice your branding (the way the website looks, reception area, logo, landscaping, and facilities), but they sign-up for your serves for other reasons. […] |
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